Endnotes
Audience. The book is being written primarily for practising managers, but will be of interest to academics and students.
Writing style. I will write in a popular style, rather than academic, however I will use endnotes for further discussion and references.
Jargon? My writing may seem to use management jargon. I might briefly reflect on why terms or even new words are used. In any science, naming a phenomenon is to identify it. Black hole has a specific meaning in physics. Musca domestica is the scientific name for the house fly, to differentiate it from all the other flies in the world. The same practice is used in the social sciences, including business management. Value chain has a specific meaning. Unfortunately some words have become part of common language but their meaning corrupted from its original. Bureaucracy is an example, originally conceived to describe an efficient means of business structure and operation (Weber), but commonly viewed as quite the opposite.
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